With the ever-growing technology of this age, it looks like digital marketing is slowly replacing other forms of printed media advertising. But there’s one thing that can never go out of style: a printed brochure. That’s because it is capable of delivering relevant product and/or service info to the target audience in a precise and effective manner. A typical brochure is usually designed with an attention grabber and perfect display of graphic images of a business product or service. With the message being sent
directly, a business can reach out to a wider market and control the company or business’ external communication needs quite seamlessly. This is why it’s so important that effective brochure design gets the readers attention.

More Reasons to Use Brochures

Brochures offer a convenient channel through which prospective customers can access brief and up-to-date information regarding the very product or service they might be looking for. Also, since they are highly portable, there’s a possibility of the message being spread quite effectively. Whether it’s in the office, on the waiting lounge or in a
corporate event, a well-crafted brochure will just never go unnoticed. Just like hardcover book printing, with a proper avenue of brochure display or distribution, you can easily turn readers and/or recipients
into potential customers.

Understand What Type of Brochure Will Work for You

Before you design a brochure, it’s important for you to consider your target audience and what exactly they might be looking for. There are basically two types of brochures that you can use to pass your message: call-to-action brochure and informative brochure. The former is usually directed at the general public while the latter targets a specific audience.

The aim of a call-to-action brochure is to inspire or prompt the readers to join an organization or ask for your product or service. When designing this type of brochure, you need to give a brief history of your company or organization and highlight what it’s all about. You have to share all these aspects in a broader perspective.

On the other hand, an informative brochure is aimed at giving customers information regarding a specific company product or function. For this brochure to be effective, you might need to discuss the history of your company or business and talk about your current position in terms of operation.

Tips on How to Craft a Good Brochure

If your aim is to keep the brochure circulating in the market for a number of years, you need to keep its information as general as possible. That means you won’t need to include any specific names or dates about company management or events. With that, there are higher chances of the recipients passing it on to other prospective customers. To grab the attention of the reader, even more, make sure the fonts and headlines are bold-faced. Instead of filling your brochure design with lots of text, deliver your message with more colored pictures that evoke emotions.

Other bonus tips when designing a brochure include:

  • Focus more on telling the audience about your product/service’s benefits rather than its features
  • Print as many brochures as possible for display in offices and distribution to the general public
  • Always carry your brochures to corporate events and share them with other businesses and customers
  • Make sure your brochure design, packaging and distribution plan perfectly match your end objectives

If you have any questions about brochures please go to our homepage.

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